Secrets of Realtors New York, nude, Thus houses sold in the wildest market

When you are looking for apartment in New York and a real estate agent shows you an apartment the size of a shoe box is most likely tell you that it is "a great opportunity" to "very spacious for that price." The truth is that many of these taglines seem to be taken from a manual. Why? So simple, because large firms have Big Apple 'book style' with which indoctrinate their employees.

The British newspaper "The Guardian" has had access to one of these manuals. These are the secrets to sell homes in the wildest real estate market:

1. "You can not climb the ladder of success dressed like a failure." The "dress code" is essential when selling houses, commercial real estate should provide a good image. The lack of cleanliness, dress too 'casual' or stains on clothing remaining opportunities to close operations.

2. Flee phrases like "this is just the floor you were looking for." In a big city like New York, many of the apartments for sale and rent are not exactly the home of your dreams. Exaggerate the qualities of a home is an error

3. "Do not worry about the apartment, take care to bring the customer to our office." Competition between the various agencies is brutal, which is why the key is not right the first housing to teach a client but convince him to accompany you to your office, where you can display all the catalog that the company has in portfolio.

4. "Never teach him a flat to a man without his wife." It is a waste of time. Realtors in the Big Apple are clear that decision making is a task at least joint, if not made ​​directly by the woman.

5. "Teach apartments with a slightly higher than the maximum you want to spend the customer price." Most likely they can afford it and your commission will be higher.

6. "For each one there are between five and 10 candidates." Besides being true, the client will make you feel a hopeless sense of urgency to close the deal.

7.- "Almost no one spends much time at home." If an applicant for a visit is concerned about the size of the apartment is the perfect phrase.

8.- "No customers get confused with / as until we have rented the apartment and charged the commission." No need for words to explain this phrase, it is pure common sense: first the business and then pleasure.